Acrisure Onboarding Board Game Design

Acrisure was looking for a fun and creative way to onboard their new team members. The learning team developed a board game that introduces people to their company, but needed a way to bring their design to life. We partnered with Acrisure to create branded game assets: board, money, card decks, ledger, tokens, and instructions.

Acrisure provided us with prototypes of their board layout and money/card decks. We dove into their brand guide to transform the prototypes into a uniquely Acrisure experience. We went an extra step deeper to brand the game “Acriland” where the currency is Acribucks. Everything from the Acriland game board to the different look of Acribucks money spoke to the organization that players were joining.

With the designs finalized, we wanted to make sure the physical game would be as enjoyable as the visuals. We partnered with a local printer to get a vinyl game board (perfect for rolling up to move and store), PVC game tokens for a quality feel, and quality printed cards, money, and ledger pads. The results were a beautiful game that delivered on Acrisure’s objective of a fun and educational onboarding experience!