Kettle & Hops Branding

Our work with Kettle & Hops started with the first iteration of the company: Urban Brew Lab. We walked alongside our client to build an initial branding, then we gave the company a refresh when the business model, name, and product needed to change. As the company launched, Urban Brew Lab had to make a shift and became Kettle & Hops. The new focus of the company was hop infused teas, with a bold and assertive brand voice. In our branding refresh, we didn’t lose the science aspect that built the original brand, instead adding on a solid “rebel with a cause” voice to hit on the new mission of the company. We worked with our client to build a new brand with punchy colors, an assertive look, and a product lineup that takes no prisoners!